In
this kind of global era, the name of a ‘brand’ plays an important role
in the development of a business. Brands become the identity of a
product, which is often the most important part of marketing. This month,
one of my friends asked me to help check the IPR brand.
IPR or IPR
Previously,
I accidentally talked to one of my friends who had just completed his
doctoral program at a public university in Bandung. Conversation widened
until the discussion of patent registration in the Directorate General of Intellectual Property Rights (DJHKI).
During
his studies in the field of education, he had several discoveries
during his research to complete the doctoral dissertation. According to dgip.go.id, the patent is an exclusive right of inventors to inventions in the
field of technology for a certain period of time, either for the inventor to
carry it out themselves or to give consent to other parties to carry out their
inventions.
According to references from dgip.go.id, the patent is classified as intellectual property, or IPR, or commonly referred to as IPR. IPR aims to provide protection against a person’s intellectual abilities in the form of technology, knowledge, art, and literature. The purpose of IPR is protecting a person's intellectual ability from legal and economic harm and abuse.
IPR
is often synonymous with the protection of a product, either a service
or goods, in order to avoid violations of other IPR products. Among friends, one must often see a lot of pirated or illegal goods circulating in
the market with sales figures that sometimes exceed the original goods.
This certainly brings losses to manufacturers or brand owners,
especially financially. IPR also provides motivation to manufacturers to
provide the best quality products for consumers.
IPR is divided into copyright and industrial property rights.
Copyright
Copyright
consists of books, lectures and other oral works, props,
performance works, choreography, fine art, batik art, cinematography,
photography, translation, and architectural works. Copyright is valid as
long as the creator of a work is still alive and is added 50 years
after the creator dies.
The
easiest example is that the work of a song is embedded in the songwriter as
the rightful copyright owner. Have you ever enjoyed a song cover on
YouTube? Or do Menong’s friends have a favorite song that many people
cover? Have Menong’s friends ever thought about whether the copyright of
the song covered was accepted by the song creator as its rightful owner?
Under
Article 9 of the Copyright Law, the cover of the song includes
adaptation, arrangement, or transformation of works that get economic
benefits, such as being more in demand and famous when compared to the original
version included in copyright infringement.
Well,
for Menong friends who intend to cover a song and correlate it (YouTube
channel monetization), they must have a license from the creator of the song,
yes.
Industrial Property Rights
The
second IPR is the Industrial Property Rights, which consist of patents,
brands, industrial designs, integrated circuit layout design, trade secrets, and geographical indications. The most commonly filed IPR is a
brand request.
This type of IPR is usually proposed by the public, industry, or business (micro, small, and medium).
Examples of brands that have been registered as IPR are Samsung, Soul Promise, Chicken Geprek Prince, and others.
Alhamdulillah, one of the posts I posted in the last year was enough to help to open again this stage of checking.
Brand Name Checking
The
IPR application can be a friend to submit to the Directorate General of
Intellectual Property, Ministry of Law & Human Rights (Kemenkumham)
online. The application path of each type of IPR is different. How to
apply can be seen on the page dgip.go.id.
A
‘brand’ to be registered with the Directorate General of Intellectual
Property is not allowed to be used by other manufacturers. How do we
know if the name of a brand has been registered?
The
way is very easy; Menong friends just need to peek at the page
pdki-indonesia.dgip.go.id. Enough typing the name of the brand that will
be a friend of Menong's, ask. For example, I would apply for the brand
'Haznanda' for the muffin product I made.
The
'Haznanda' brand is not in the search for intellectual databases. This
will actually make Menong's friends easier because it can be
ascertained that no other party has submitted the Haznanda brand.
Let's try it with another brand!
Waaah,
it turns out that many are filing a brand with the word 'Warung.' And
when Menong’s friends notice, there’s a different ‘Class Code.’ How to
check the HKI brand is easy to do
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